On Strategy

In this series, we’ll explore eleven strategic frameworks that show up again and again in digital marketing and e-business—from reading the world around you to deciding what to do about it. Start with episode one and work your way down.

1. Explaining Strategy
2. Explaining PESTEL
3. Explaining Porter’s Five Forces
4. Explaining Porter’s Value Chain
5. Explaining SWOT
6. Explaining the Ansoff Matrix
7. Explaining the BCG Matrix
8. Explaining Blue Ocean Strategy
9. Explaining the Business Model Canvas
10. Explaining SOSTAC®
11. Explaining the Marketing Funnel