E-Business & Digital Marketing Internship, Mes Indes Galantes
Contents
Mes Indes Galantes is a boutique in the Marais district of Paris, importing and selling artisan goods (jewelry, textiles, and ritual objects) from India and Southeast Asia, both in-store and online, alongside a wholesale channel into museum shops including the Musée Guimet. As part of my Master’s in Management (E-Business & Digital Marketing specialization) at CNAM Paris, I’m spending six months there leading the boutique’s digital side.
The Mission
After an initial phase of observation to get to know the business and its culture, I took ownership of:
- Defining and executing the webmarketing strategy, with KPIs to track it
- Auditing the WordPress blog and the Magento 2 e-commerce site, and identifying growth levers
- Selecting products for both retail and wholesale
- Publishing product listings (photography and copy) across Etsy, Instagram, Facebook, and the Magento store
- Competitive watch and SEO
- Running the editorial calendar across Instagram and Facebook
- Coordinating import sourcing campaigns
From the Field to the Console
A few weeks in, a pattern became obvious: most of the recurring work (checking the category tree, auditing SEO, generating a catalogue, tracking stock) meant re-parsing the same Magento export by hand, every time. That repetition is what led to MIG Hub , an internal console I built alongside Claude to bring the team’s tools together in one place.